Some vendors represent products which they themselves have developed and produced for market. Others buy into franchised products which have had a proven track record on the international fair circuit.

The range of products is diverse. What they have in common is the singular intensity with which they are presented by the vendor. In this context, these products take on an exclusive, even limited edition status. It is the personal endorsement embodied in the pitch which makes these products appeal to an otherwise cynical consumer.

Perhaps within this personalized exchange, the making of a choice outside the realm of corporate influence and the myth of brand name security, suspends consumer cynicism, if only temporarily, and contributes to that sense of freedom and exhilaration one might expect from a visit to the fair.