This marketplace is currently housed in the 44,579 sq. ft. Forum building, built in the 1930s as an arena for hockey games and major entertainment events. For the duration of the fair, the building is transformed into a massive exhibition space holding hundreds of display booths.

Operating within a carnival atmosphere, vendors in the Forum Marketplace, each with their well-rehearsed pitch, compete vigorously for attention and dollars.

A successful pitch, that winning blend of aggressiveness, credibility and sincerity, can take years of trial and error, in contact with the public, to develop.