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This marketplace is currently housed in the 44,579 sq. ft. Forum
building, built in the 1930s as an arena for hockey games and major
entertainment events. For the duration of the fair, the building is
transformed into a massive exhibition space holding hundreds of display
booths.
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Operating within a carnival atmosphere, vendors in the Forum
Marketplace, each with their well-rehearsed pitch, compete vigorously
for attention and dollars.
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A successful pitch, that winning blend of aggressiveness, credibility
and sincerity, can take years of trial and error, in contact with the
public, to develop.
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