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On the other hand, the fair provided the urban entrepreneur with
a site in which to sell state-of-the-art amusements and to mount
displays promoting the fruits of modern technology, the latest mass
production techniques, and popular culture.
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In 2000, the number of PNE visitors topped I,000,000. Staging an
event this size each summer has come to involve the collaboration of
over 15,000 people rallying together to deliver an ever diverse range of
activity and entertainment. Over the two week period the site becomes a
community composed of smaller communities ? each of which produces a
particular facet of the overall entertainment package.
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The vendor's world is one such community. Entering the Forum building
feels a bit like stepping on to an island. There are no windows. Each
booth is lit by spotlight from the ceiling, creating a theatrical
feeling. Visitors are surrounded by the ever present collage of sound
generated by the interaction of humans engaging in the ritual pursuit of
commerce.
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